With the rising aesthetic level of consumers, the flooring industry can no longer adhere to the traditional model, seize some fashion elements in order to attract consumers'attention, so how to integrate fashion elements into the very popular PVC plastic flooring nowadays?

　　1、時代感開發

　　1. Development of Times Sense

　　時代的發展，品牌元素所呈現的理念也發生著巨大的變化，品牌理念如何與時下的消費理念之間進行對接，就要求企業必須在二者之間做到游刃有余，能夠有效地實現兩大理念之間的溝通與融合，而不是新生代消費群說著新話，品牌卻訴著舊語。

　　With the development of the times, great changes have taken place in the concept of brand elements. How to connect the brand concept with the consumption concept of the times requires enterprises to be able to communicate and integrate the two concepts effectively, instead of new words spoken by the new generation of consumers, while the brand speaks the old words.

　　2、社會性開發

　　2. Social Development

　　品牌的創建開始著眼于品牌的社會性特征，以保證品牌的社會性理念得以有效實現，從而體現品牌的社會責任感，增強品牌生存發展的社會公共關系空間。低碳風潮未來將蔓延至生產領域，公眾的考量標準也將更專業。

　　Brand creation began to focus on the social characteristics of the brand, in order to ensure that the social concept of the brand can be effectively realized, thereby reflecting the brand's sense of social responsibility and enhancing the social public relations space for the survival and development of the brand. The low-carbon trend will spread to the production field in the future, and the public's standards of consideration will be more professional.

　　3、線上應用開發

　　3. Online Application Development

　　越來越多的塑膠地板品牌感覺到在線上與消費者之間的溝通困難了。為什么會這樣?原因很簡單，過去的品牌元素打造更多的是針對線下市場營銷活動，并沒有考慮到線上營銷活動，如今隨著電子商務迅猛發展，地板品牌必須認真對待線上營銷渠道。

　　More and more plastic flooring brands feel that it is difficult to communicate with consumers online. Why? The reason is simple. In the past, brand elements were built more for offline marketing activities, not online marketing activities. Nowadays, with the rapid development of e-commerce, flooring brands must take online marketing channels seriously.

　　PVC塑膠地板在我國的發展前景還是非常好的，在地板行業中也有了一席之地，當然一個品牌的發展是全方面的，只有順應了市場才能取得更好的發展。

　　The development prospects of PVC plastic flooring in China are very good. It also has a place in the floor industry. Of course, the development of a brand is all-round. Only by conforming to the market can we achieve better development.

　　以上內容由森然塑膠地板廠家整理發布，更多相關信息可以點擊我們的官網進行咨詢：http://www.hghreleaserreview.com/

　　The above content is organized and published by Senran Plastic Flooring Factory. More information can be consulted by clicking on our official website: http://www.hghreleaserreview.com./